Take The Disruption Out Of Your Social Media Comments With A Blog

If the comments section of your businesses' social media posts has ever made you face palm, I feel your pain. You may wish these heated, off-topic comments would just disappear, and followers would stop harassing your social media managers who aren't equipped with the answers to their questions. But these are the true concerns of your customers, and although misplaced, your business and bottom line will be better off if you thoughtfully respond. One powerful strategy is to take the weeds out of your social media comments and turn them into the seeds of ideas for your blog.

Instead of tasking your social media managers with acting as customer service, empower them with a blog. Managers can utilize this hub of knowledge by directing customers to go to the blog to find the answer to their question and more. Imagine customers clicking a short link on Instagram to be presented with a library of posts thoughtfully and clearly answering the most common customer questions. Now they're on your website, feeling confident in their purchasing decisions having their questions answered, and are ready to buy.

Blogs serve customers with the answers they need, and return time and energy to social media managers to focus on what they do best.

Social media platforms including Instagram, TikTok, and Facebook are powerful tools for businesses to connect with their customers with the potential to reach hundreds of thousands of followers with each post. Businesses hire social media managers to share entertaining and valuable content on their accounts, people who are experts at curating the perfect selection of photos, videos, and captions to share. Truly, it's an artform.

Then, there's the comment section: the prime real estate connected to your perfectly curated social media posts that are owned your followers, customers, and potential customers. The comments section opens the flood gates to whatever the customer's concern might be, regardless of the relevancy to the post. It's easier for a customer to search for your business's name on the social media app they're already logged into, and ask their question on one of your posts, rather than searching for your website, looking up a customer service number and calling it, hoping that a human picks up.

Customers create urgency by sharing their concerns in your social media comments section.

Regardless of relevancy to the post, or whether or not the social media manager knows the answer to their question, customers take this opportunity to be seen and heard. With thousands of eyes on your post and comments section, they're disrupting your messaging and calling on you to respond.

Well-intentioned businesses will take the opportunity to assist the customer, answering their question or directing them to someone who can. But like playing with dynamite, these conversations are not always so clean and safe, and allowing it to live rent-free on your social media account is not to your benefit. Take these disruptive comments off of your social media posts and direct customers to your blog. You'll also be investing in evergreen content that will boost your website's authority and SEO. Implement a blog into your content marketing strategy and see your social media comments section shine.

Don't have a blog? Not sure where to start? Contact me for a free introduction call.